The opening date for Johnnie Walker Princes Street, the most eagerly anticipated new visitor experience in Scotland, has officially been unveiled. The 71,500 sq ft iconic building will open in the heart of Edinburgh’s West End on 6 September 2021 with tickets available to buy now.
The experience, which takes visitors on an immersive journey through the 200-year old history behind the world’s best-selling Scotch whisky, as well as offering world-class food and drink, will be hosted across eight floors of the transformed landmark building on Princes Street.
Scotch whisky fans and Edinburgh experience enthusiasts, eager to get a first glimpse of the attraction are advised to book as early as possible here www.johnniewalker.com
Guests can relax and enjoy the views from stunning bars and restaurants in the renovated building among them are the 1820 rooftop bar, offering breath-taking views across the city and Edinburgh Castle, and The Label Studio which will host a variety of live events and performances throughout the year.
Guests will also be able to embark on a one-of-a-kind immersive personalised Journey of Flavour tour including a trip through Johnnie Walker whisky’s epic search for flavour, a sensory experience offering a curated exploration of Scottish whiskies, and the opportunity to discover the inspiring stories behind Scotland’s favourite whisky brands.
The building also features an extensive retail space with an unrivalled selection of exclusive Johnnie Walker Scotch whiskies and merchandise, including limited edition bottlings.
Advance pre-booking of the experience is highly recommended. Tickets for the Johnnie Walker Princes Street tours start from £25, which includes a 90-minute tour and three personalised Scotch whisky drinks. Guests can enjoy the bars without having to book a tour ticket, with details on how to make a reservation coming soon. The ground floor retail space can also be accessed without a ticket.
Sign up to the Johnnie Walker Princes Street mailing list and for more information, please visit www.johnniewalkerprincesstreet.com.
